Pholco-MEREPRINE®

Pholco-Méréprine is an OTC medicine indicated in the treatment of dry coughs in children aged 6 and up. To help them get through the night.

client-vemedia

Our mission

To relaunch Pholco-Méréprine® (in existence for over 40 years) in the very competitive cough treatment market via a unique and differentiating concept.

Target groups

  • Children aged 6 and above
  • Pharmacists and GPs

The insight

Nights are for sleeping, not coughing.

The campaign

1 video for general distribution via social media  & and in pharmacies

Display and blow-up

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Consumer leaflet

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Advertising

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E-detailing

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Bannering campaign for pharmacies

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E-mailing for pharmacies

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Want to develop your own marketing or communications strategy adapted to your target group?