Pholco-MEREPRINE®
Pholco-Méréprine is an OTC medicine indicated in the treatment of dry coughs in children aged 6 and up. To help them get through the night.
Our mission
To relaunch Pholco-Méréprine® (in existence for over 40 years) in the very competitive cough treatment market via a unique and differentiating concept.
Target groups
- Children aged 6 and above
- Pharmacists and GPs
The insight
Nights are for sleeping, not coughing.
The campaign
1 video for general distribution via social media & and in pharmacies
Display and blow-up
Consumer leaflet
Advertising
E-detailing
Bannering campaign for pharmacies
E-mailing for pharmacies
