To relaunch Pholco-Méréprine® (in existence for over 40 years) in the very competitive cough treatment market via a unique and differentiating concept.
- Children aged 6 and above
- Pharmacists and GPs
Nights are for sleeping, not coughing.
1 video for general distribution via social media & and in pharmacies
Display and blow-up
Bannering campaign for pharmacies
E-mailing for pharmacies