{"id":34139,"date":"2025-06-11T15:31:52","date_gmt":"2025-06-11T13:31:52","guid":{"rendered":"https:\/\/www.yellowpill.be\/?post_type=dt_portfolio&p=34139"},"modified":"2025-06-11T16:30:38","modified_gmt":"2025-06-11T14:30:38","slug":"collunatura","status":"publish","type":"dt_portfolio","link":"https:\/\/www.yellowpill.be\/en\/portfolios\/collunatura\/","title":{"rendered":"Collunatura"},"content":{"rendered":"

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Collunatura \u2013 The challenge<\/h1>\n

Launching ColluNatura, a range of natural throat lozenges, and creating a unique brand universe in pharmacies within a highly competitive market.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes” css=”.vc_custom_1573219371081{padding-bottom: 50px !important;}”][vc_column width=”1\/3″ el_class=”custom-col-shadow” css=”.vc_custom_1573219407008{padding: 25px !important;background-color: #ffffff !important;}”]

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Our mission<\/h2>\n

Yellow Pill handled the full creative scope:\u000b<\/strong><\/p>\n

\u2022 graphic design
\n\u2022 storyboard and 3D animation of the TV spot
\n\u2022 development of all pharmacy POS materials<\/p>\n

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Targets<\/h2>\n

Pharmacists
\nConsumers<\/p>\n

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The insight<\/h2>\n

When nature soothes your throat<\/p>\n

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The campaign<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”30″ equal_height=”yes” css=”.vc_custom_1706199209093{margin-bottom: 40px !important;}” el_class=”custom_flex_column”][vc_column width=”1\/3″][vc_column_text css=””]Floor display<\/strong>[\/vc_column_text][vc_single_image image=”34146″ img_size=”1200×955″ alignment=”center” css=”.vc_custom_1749647388739{margin-bottom: 20px !important;}” image_hovers=”false”][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]Counter display<\/strong>[\/vc_column_text][vc_single_image image=”34143″ img_size=”1200×955″ alignment=”center” css=”.vc_custom_1749647393168{margin-bottom: 20px !important;}” image_hovers=”false”][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]Window Stickers<\/strong>[\/vc_column_text][vc_single_image image=”34149″ img_size=”1200×955″ alignment=”center” css=”.vc_custom_1749647397423{margin-bottom: 20px !important;}” image_hovers=”false”][\/vc_column][\/vc_row][vc_row gap=”30″ disable_element=”yes” css=”.vc_custom_1749652234437{margin-bottom: 40px !important;}”][vc_column][vc_column_text css=”.vc_custom_1749648603013{margin-bottom: 15px !important;}”]6- and 15-second TVC, produced in 3D animation\u000b<\/strong>
\nA fresh, soft and botanical universe designed to comfort and convince.<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column el_class=”custom-col-shadow” css=”.vc_custom_1562751336796{padding: 25px !important;background-color: #ffffff !important;}”]

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Want to develop your own marketing or communications strategy adapted to your target group?<\/h3>\n

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