{"id":4955,"date":"2019-10-24T10:29:47","date_gmt":"2019-10-24T08:29:47","guid":{"rendered":"https:\/\/www.yellowpill.be\/portfolios\/voorkamerfibrillatie-voorlichtingscampagne\/"},"modified":"2024-02-12T12:03:49","modified_gmt":"2024-02-12T11:03:49","slug":"atrial-fibrillation-awareness-campaign","status":"publish","type":"dt_portfolio","link":"https:\/\/www.yellowpill.be\/en\/portfolios\/atrial-fibrillation-awareness-campaign\/","title":{"rendered":"Atrial fibrillation: awareness campaign"},"content":{"rendered":"

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Atrial fibrillation: awareness campaign<\/h1>\n

Atrial fibrillation is the most common form of heart rhythm disorder and is responsible for 1 in 5 strokes. So the consequences can be very severe. What\u2019s worse, atrial fibrillation is often asymptomatic. An estimated 30,000 people in Belgium alone are undiagnosed.[\/vc_column_text][vc_single_image image=”30935″ img_size=”600×40″ css=”.vc_custom_1707210744725{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes” css=”.vc_custom_1573219371081{padding-bottom: 50px !important;}”][vc_column css=”.vc_custom_1573219389486{padding-top: 0px !important;}”][vc_column_text css=”.vc_custom_1578047617335{margin-bottom: 15px !important;}”]<\/p>\n

Atrial Fibrillation: disease awareness campaign <\/strong>\"\"\"\"\"\"\"\"<\/p>\n

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Our mission<\/h2>\n

To raise public awareness for the screening of atrial defibrillation and encourage them to consult their doctor and talk about it with their loved ones.<\/p>\n

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Targets<\/h2>\n

People over 65,
\nTheir families,
\nHealthcare professionals<\/p>\n

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The insight<\/h2>\n

From the age of 65, prenez le bon rythme<\/em> (\u201cget into the rhythm\u201d) of having your heart tested regularly.<\/p>\n

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The campaign<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column][vc_column_text]1 video for general distribution via social media\u00a0<\/i> & <\/i> with a call to action adapted to the target group<\/strong>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1578047678711{margin-bottom: 15px !important;}”]Video aimed at 65+<\/strong>[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=eAUnSlcCr0M” el_width=”90″][\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1578047685731{margin-bottom: 15px !important;}”]Video aimed at family<\/strong>[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=kuYr4dqyoMQ” el_width=”90″][\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1578047690859{margin-bottom: 15px !important;}”]The Making of<\/strong>[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/2yT19nDQbUo” el_width=”90″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1571845581089{margin-bottom: 50px !important;}”][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1578047697342{margin-bottom: 15px !important;}”]Website where users can calculate their stroke risk<\/strong>[\/vc_column_text][vc_single_image image=”2580″ img_size=”400×300″ onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/www.hetjuisteritme.be\/fr”][vc_column_text]Visit:\u00a0www.lebonrythme.be<\/a><\/p>\n

Kijk ook op:\u00a0www.hetjuisteritme.be<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1578047714038{margin-bottom: 15px !important;}”]Posters and leaflets for waiting rooms<\/strong>[\/vc_column_text][vc_single_image image=”2577″ img_size=”400×300″][\/vc_column][\/vc_row][vc_row gap=”20″ equal_height=”yes” css=”.vc_custom_1573134866765{margin-bottom: 50px !important;}”][vc_column][vc_column_text]<\/p>\n

The results<\/h2>\n

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+<\/div>
0<\/div>
views<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1682332450351{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-radius: 4px !important;}” el_class=”custom-col-shadow” offset=”vc_col-lg-1\/5 vc_col-md-1\/5″]
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0<\/div>
clicks<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1682332455255{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-radius: 4px !important;}” el_class=”custom-col-shadow” offset=”vc_col-lg-1\/5 vc_col-md-1\/5″]
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0<\/div>
reactions<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1682332469588{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-radius: 4px !important;}” el_class=”custom-col-shadow” offset=”vc_col-lg-offset-0 vc_col-lg-1\/5 vc_col-md-offset-0 vc_col-md-1\/5 vc_col-sm-offset-2″]
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Average time = duration of video<\/div><\/div><\/div>[\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1682332478721{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #ffffff !important;border-radius: 4px !important;}” el_class=”custom-col-shadow” offset=”vc_col-lg-1\/5 vc_col-md-1\/5″]
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Campaign declined for the Luxembourg and the Czech Republic<\/p>\n

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Want to develop your own marketing or communications strategy adapted to your target group?<\/h3>\n

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