{"id":5001,"date":"2019-06-27T11:19:46","date_gmt":"2019-06-27T09:19:46","guid":{"rendered":"https:\/\/www.yellowpill.be\/services\/strategie-marketing-creation\/"},"modified":"2024-02-06T10:41:34","modified_gmt":"2024-02-06T09:41:34","slug":"strategic-marketing-creation","status":"publish","type":"page","link":"https:\/\/www.yellowpill.be\/en\/services\/strategic-marketing-creation\/","title":{"rendered":"Strategic marketing &#038; creation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1704808062212{padding-right: 0px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;custom-maxwidth-s&#8221; css=&#8221;.vc_custom_1704966712985{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1704988635800{margin-bottom: 50px !important;}&#8221;]<\/p>\n<h1 class=\"h2-size\">Strategic marketing for the healthcare sector<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1707138626426{margin-bottom: 70px !important;}&#8221; el_class=&#8221;custom-font&#8221;]<\/p>\n<p style=\"font-size: 18px; line-height: 32px;\">We analyse your marketing needs and develop a\u00a0<strong>creative and relevant medical communications strategy<\/strong> that is tailored to your target audience and complies with the various regulations in the healthcare sector.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1705398922979{padding-top: 300px !important;background-image: url(https:\/\/www.yellowpill.be\/\/wp-content\/uploads\/2024\/01\/YELLOWPILL-a-propos-2.jpg?id=30012) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1704807932772{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221; bg_color_value=&#8221;#ffd400&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1704988648305{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2 class=\"h3-size\">Our expertise for your healthcare strategic marketing<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988654706{margin-bottom: 50px !important;}&#8221;]The healthcare sector is rigorous, specific and subject to strict regulation. The numerous <strong>laws<\/strong> and the strong <strong>code of ethics<\/strong> that underpin the medical field not only govern <strong>what can be said<\/strong>, but also <strong>how it is communicated<\/strong>. Healthcare marketing must therefore be managed with care.<\/p>\n<p>So even healthcare experts need medical communications experts! With Yellow Pill, your marketing is in safe hands. Our digital and offline <strong>medical marketing experts<\/strong> create an <strong>effective communication strategy<\/strong> that <strong>complies with the various regulations<\/strong> governing the healthcare sector.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-0b91b728d58369a62a6b1c7d2daff4d1 {\n  border-radius: 80px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-0b91b728d58369a62a6b1c7d2daff4d1 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-0b91b728d58369a62a6b1c7d2daff4d1:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-0b91b728d58369a62a6b1c7d2daff4d1 {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-3d#default-btn-0b91b728d58369a62a6b1c7d2daff4d1:hover {\n  box-shadow: 0px 2px 0px 0px #f1df84;\n}\n.btn-flat#default-btn-0b91b728d58369a62a6b1c7d2daff4d1 {\n  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uppercase;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-position {\n  margin-bottom: 20px;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-position,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-position span {\n  font-weight: bold;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar {\n  padding: 0px 20px 20px 0px;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar a,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar span,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar img {\n  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.testimonial-avatar,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar a.rollover,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar a.rollover *,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar img,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar .no-avatar,\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testim-no-avatar {\n  border-radius: 0px;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar .no-avatar {\n  height: 120px;\n}\n.testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c  .testimonial-avatar .no-avatar {\n  font-size: 120px;\n  width: 120px;\n}\n@media screen and (max-width: 992px) {\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-name,\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-name a,\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-name span {\n    font-size: 16px;\n    line-height: 26px;\n  }\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-content {\n    font-size: 16px;\n    line-height: 30px;\n  }\n}\n@media screen and (max-width: 768px) {\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-name,\n  .testimonials-carousel-shortcode.testimonials-carousel-shortcode-id-8c4371459473abbc2ac4ceac97bded7c .testimonial-name a,\n  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data-autoplay=\"true\" data-autoplay_speed=\"4000\" data-arrows=\"true\" data-bullet=\"false\" data-next-icon=\"icon-ar-010-r\" data-prev-icon=\"icon-ar-010-l\"><div class=\"testimonial-item\"><div class=\"testimonial-avatar\"><span class=\"testimonial-thumb layzr-bg\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20120%2042&#39;%2F%3E\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/UPSA-120x42.png\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/UPSA-120x42.png 120w, https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/UPSA-240x84.png 240w\" loading=\"eager\" style=\"--ratio: 120 \/ 42\" sizes=\"(max-width: 120px) 100vw, 120px\" width=\"120\" height=\"42\"   alt=\"\" \/><\/span><\/div><div class=\"content-wrap\"><div class=\"testimonial-vcard\"><div class=\"testimonial-name\"><span class=\"text-primary\">Robby<\/span><br \/><\/div><div class=\"testimonial-position\"><\/div><\/div><div class=\"testimonial-content\"><p>Thank you and your team very much!<\/p>\n<\/div><\/div><\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-e231f31dd84c1cbd8c244404aa8109d6.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-e231f31dd84c1cbd8c244404aa8109d6 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/www.yellowpill.be\/en\/testimonials\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off btn-inline-left  vc_custom_1706178595187\" id=\"default-btn-e231f31dd84c1cbd8c244404aa8109d6\" title=\"Testimonials\"><span>Read the testimonials<\/span><\/a>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1704795707929{padding-right: 0px !important;}&#8221; bg_color_value=&#8221;#fff9e6&#8243;][vc_column width=&#8221;7\/12&#8243; css=&#8221;.vc_custom_1704795137222{padding-top: 100px !important;padding-right: 15% !important;padding-bottom: 100px !important;padding-left: 15% !important;}&#8221;][vc_row_inner content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1704805615407{margin-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1704988686972{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2 class=\"h3-size\">A creative and specialised healthcare communication strategy<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-ae94c66bc69654afa8a3e9abb9768877.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-ae94c66bc69654afa8a3e9abb9768877.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-ae94c66bc69654afa8a3e9abb9768877 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-ae94c66bc69654afa8a3e9abb9768877 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-ae94c66bc69654afa8a3e9abb9768877 alignleft fadeIn animate-element  vc_custom_1704812297213 enable-bg-rollover dt-icon-bg-off\" ><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20105%20105&#39;%2F%3E\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/plus-105x105.png\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/plus-105x105.png 105w, https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/plus-210x210.png 210w\" loading=\"eager\" sizes=\"(max-width: 105px) 100vw, 105px\" width=\"105\" height=\"105\"  data-dt-location=\"https:\/\/www.yellowpill.be\/en\/services\/plus\/\" style=\"--ratio: 105 \/ 105;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1704988692858{margin-bottom: 70px !important;}&#8221;]The strength of our healthcare communications agency lies in the<strong> creativity<\/strong> we inject into each of our strategies. Because the healthcare sector is so restrictive, we believe that <strong>a unique and impactful approach based on actionable insights<\/strong> is key to standing out from the crowd.<\/p>\n<p>But creativity alone is not enough when it comes to medical marketing. Because healthcare is a serious subject that affects everyone, marketing actions need to be <strong>appropriate and effective<\/strong>. So our strategic approach does not diminish the importance of creativity in healthcare marketing. On the contrary, it elevates it by making it <strong>unexpected<\/strong> and always <strong>relevant and impactful.<\/strong>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-5f0c7bc1c32d0e9e75fa49ac3adea24f.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-5f0c7bc1c32d0e9e75fa49ac3adea24f > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/www.yellowpill.be\/en\/portfolio\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off btn-inline-left \" id=\"default-btn-5f0c7bc1c32d0e9e75fa49ac3adea24f\" title=\"Portfolio\"><span>Discover our latest and most impactful campaigns<\/span><\/a>[\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1704795723329{background-color: #ffd400 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1705927937719{margin-right: -25% !important;margin-left: -25% !important;}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29286 aligncenter\" src=\"\/wp-content\/uploads\/2024\/01\/YellowPill_Accueil_animation.gif\" alt=\"\" width=\"570\" height=\"570\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1704805082115{padding-top: 120px !important;padding-bottom: 120px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1704805190908{margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1704988710906{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2 class=\"h3-size\">Our approach to creating a unique healthcare marketing strategy<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988716691{margin-bottom: 40px !important;}&#8221;]Before taking action, we always start with a<strong> first period of reflection<\/strong>. We analyse your needs and expectations together and then we <strong>benchmark. <\/strong><\/p>\n<p>The aim is to find a <strong>differentiating communication axis <\/strong>on which to base your entire marketing strategy. On this basis, we develop and cocreate the<strong> right impactful solutions to achieve your marketing objectives.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-1ad8402354ee7400eca0c4726fa19c4f.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-1ad8402354ee7400eca0c4726fa19c4f.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-1ad8402354ee7400eca0c4726fa19c4f .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-1ad8402354ee7400eca0c4726fa19c4f .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-1ad8402354ee7400eca0c4726fa19c4f alignleft fadeInDown animate-element  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:180px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20180%20151&#39;%2F%3E\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-2-180x151.png\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-2-180x151.png 180w, https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-2-360x302.png 360w\" loading=\"eager\" sizes=\"(max-width: 180px) 100vw, 180px\" width=\"180\" height=\"151\"  data-dt-location=\"https:\/\/www.yellowpill.be\/en\/services\/arrow-2-2\/\" style=\"--ratio: 180 \/ 151;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-3 vc_hidden-xs&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-d6cfe4b978f8d51048bfe3623124a3b0.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-d6cfe4b978f8d51048bfe3623124a3b0.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-d6cfe4b978f8d51048bfe3623124a3b0 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-d6cfe4b978f8d51048bfe3623124a3b0 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-d6cfe4b978f8d51048bfe3623124a3b0 alignleft fadeInLeft animate-element  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:150px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20150%20178&#39;%2F%3E\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-1-150x178.png\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-1-150x178.png 150w, https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/arrow-1-300x356.png 300w\" loading=\"eager\" sizes=\"(max-width: 150px) 100vw, 150px\" width=\"150\" height=\"178\"  data-dt-location=\"https:\/\/www.yellowpill.be\/en\/services\/arrow-1-2\/\" style=\"--ratio: 150 \/ 178;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"ult-content-box-container custom-cta-txt-hover\" >\t<a class=\"ult-content-box-anchor\" href=\"https:\/\/www.yellowpill.be\/en\/contact\/\" title=\"Contact\" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;.vc_custom_1704988722639{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h2 class=\"h2-size\">You are looking to deploy a unique marketing strategy or communication adapted to your audience ?<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988728006{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p class=\"h2-size\">Contact us<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\t<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^29489|url^https:\/\/www.yellowpill.be\/\/wp-content\/uploads\/2024\/01\/YELLOWPILL-a-propos-bg.png|caption^null|alt^null|title^YELLOWPILL-a-propos-bg|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_posiiton=&#8221;center bottom&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1704797280537{padding-top: 80px !important;padding-bottom: 50px !important;background-color: #ffd400 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1704988743824{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2 class=\"h3-size\">A healthcare communication strategy for each target<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988751016{margin-bottom: 50px !important;}&#8221;]Active in all areas of healthcare (prescription drugs, OTC products, food supplements, medical devices, health prevention, etc.), we can help you communicate effectively with your different <strong>target audiences<\/strong>: general practitioners, specialist doctors, pharmacists, patients and consumers, etc.<\/p>\n<p>The success of your communication depends on a <strong>thorough understanding of your audience<\/strong>, its <strong>expectations<\/strong> and its <strong>needs<\/strong>. Our expertise in the healthcare sector is a real asset in determining exactly <strong>how to reach and engage the people you are targeting<\/strong>, hence go above and beyond expectations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;]<div class=\"ult-content-box-container custom-box-txt-hover\" >\t\t<div class=\"ult-content-box\" style=\"background-color:#000000;box-shadow: px px px px none;border-style:solid;border-radius:20px;padding:30px;min-height:275px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_bg_color=\"#ffffff\"  data-hover_box_shadow=\"none\"     data-bg=\"#000000\"  data-border_color=\"\" >[vc_column_text css=&#8221;.vc_custom_1704988786407{margin-bottom: 0px !important;}&#8221; el_class=&#8221;custom-white&#8221;]<\/p>\n<h3 style=\"text-align: center;\">For<span style=\"color: #ffd400;\"> patients<\/span> and <span style=\"color: #ffd400;\">consumers<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988792132{margin-bottom: 0px !important;}&#8221;]Our aim is to provide communication solutions that have a <strong>significant impact on patients&#8217; understanding, well-being and lives<\/strong>. In other words, we help you treat your patients with <strong>the relevant and engaging communication they need.<\/strong>[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;]<div class=\"ult-content-box-container custom-box-txt-hover\" >\t\t<div class=\"ult-content-box\" style=\"background-color:#000000;box-shadow: px px px px none;border-style:solid;border-radius:20px;padding:30px;min-height:275px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_bg_color=\"#ffffff\"  data-hover_box_shadow=\"none\"     data-bg=\"#000000\"  data-border_color=\"\" >[vc_column_text css=&#8221;.vc_custom_1704988806574{margin-bottom: 0px !important;}&#8221; el_class=&#8221;custom-white&#8221;]<\/p>\n<h3 style=\"text-align: center;\">For <span style=\"color: #ffd400;\">healthcare professionals<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988812935{margin-bottom: 0px !important;}&#8221;]We provide useful resources and information <strong>supporting the medical practice of healthcare professionals<\/strong>. Our approach aims to <strong>elevate their understanding <\/strong>of products and treatments and to help them communicate this information in an engaging and impactful way to patients.[\/vc_column_text]\t\t<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#fdc20b&#8221; css=&#8221;.vc_custom_1704797304870{padding-right: 0px !important;padding-bottom: 80px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1704988819875{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h2 class=\"h3-size\">Our competencies in healthcare marketing strategy<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988829425{margin-bottom: 50px !important;}&#8221;]There are many reasons to call on a marketing strategy agency specialised in the healthcare sector. Our consultants can handle a wide range of requirements for the medical industry:<\/p>\n<ul>\n<li><strong>Strategic support<\/strong> for digital and offline marketing and communications<\/li>\n<li>Development of <strong>creative communication concepts<\/strong><\/li>\n<li><strong>Expertise in regulatory compliance<\/strong> for a seamless communication<\/li>\n<li>Creation of <strong>customised communication plans<\/strong><\/li>\n<li>Identifying <strong>key messages<\/strong> for your brand<\/li>\n<li>Optimising your <strong>market positioning<\/strong><\/li>\n<li><strong>Repositioning<\/strong> strategy based on sector and competitor analysis<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-502caa54eb1d48b4729cefd49fe8e764.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-502caa54eb1d48b4729cefd49fe8e764.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-502caa54eb1d48b4729cefd49fe8e764 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-502caa54eb1d48b4729cefd49fe8e764 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-502caa54eb1d48b4729cefd49fe8e764 alignleft fadeInRight animate-element  vc_custom_1704812461758 enable-bg-rollover dt-icon-bg-off\" ><div class=\"shortcode-single-image custom-img-flipy custom-img-mr-20\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20980%20120&#39;%2F%3E\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/pills-2-1.png\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/pills-2-1.png 980w\" loading=\"eager\" sizes=\"(max-width: 980px) 100vw, 980px\" width=\"980\" height=\"120\"  data-dt-location=\"https:\/\/www.yellowpill.be\/en\/services\/pills-2-2\/\" style=\"--ratio: 980 \/ 120;\" alt=\"\" \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1704804634101{padding-top: 80px !important;padding-bottom: 120px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1704988841241{margin-bottom: 30px !important;}&#8221;]<\/p>\n<h3>Our clients trust us<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988915227{margin-bottom: 50px !important;}&#8221;]These customers have called on our services.[\/vc_column_text]<section class=\"logos-grid wf-container\" data-width=\"150px\" data-columns=\"5\"><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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viewBox%3D&#039;0 0 270 160&#039;%2F%3E\" width=\"270\" height=\"160\" alt=\"Ipsen\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-ipsen-1.png 270w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-ipsen-1.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 4238 962&#039;%2F%3E\" width=\"4238\" height=\"962\" alt=\"Mediquality\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/MQ.png 4238w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/MQ.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 472 218&#039;%2F%3E\" width=\"472\" height=\"218\" alt=\"Merck\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Merck-logo.png 472w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Merck-logo.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 600 161&#039;%2F%3E\" width=\"600\" height=\"161\" alt=\"Mylan\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Mylan-logo.png 600w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Mylan-logo.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 270 160&#039;%2F%3E\" width=\"270\" height=\"160\" alt=\"Novartis\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-novartis-1.png 270w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-novartis-1.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 270 160&#039;%2F%3E\" width=\"270\" height=\"160\" alt=\"Pfizer\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-pfizer-1.png 270w, https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Pfizer.png 487w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2019\/06\/client-pfizer-1.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 472 218&#039;%2F%3E\" width=\"472\" height=\"218\" alt=\"Pierre Fabre\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Laboratoire-PierreFabre.png 472w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/Laboratoire-PierreFabre.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 500 155&#039;%2F%3E\" width=\"500\" height=\"155\" alt=\"Servier\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/02\/Logo-servier-black-e1707211256313.png 500w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/02\/Logo-servier-black-e1707211256313.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 600 127&#039;%2F%3E\" width=\"600\" height=\"127\" alt=\"Tillots\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/TILLOTTS.png 600w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/TILLOTTS.png\" \/><\/div><\/div><div class=\"wf-cell\"><div><img loading=\"lazy\" decoding=\"async\" class=\"fadeIn animate-element lazy-load\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 848 297&#039;%2F%3E\" width=\"848\" height=\"297\" alt=\"UPSA\" data-srcset=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/UPSA.png 848w\" data-src=\"https:\/\/www.yellowpill.be\/wp-content\/uploads\/2024\/01\/UPSA.png\" \/><\/div><\/div><\/section>[\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;rgba(255,212,0,0.1)&#8221; css=&#8221;.vc_custom_1704730129484{padding-top: 50px !important;padding-bottom: 100px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;]<div class=\"ult-content-box-container custom-cta-txt-hover\" >\t<a class=\"ult-content-box-anchor\" href=\"https:\/\/www.yellowpill.be\/en\/contact\/\" title=\"Contact\" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    >[vc_column_text css=&#8221;.vc_custom_1704988921482{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h2 class=\"h1-size\">You can also trust our healthcare marketing expertise<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704988926688{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p class=\"h1-size\">Contact us<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\t<\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;stretch&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1704808062212{padding-right: 0px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;custom-maxwidth-s&#8221; css=&#8221;.vc_custom_1704966712985{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1704988635800{margin-bottom: 50px !important;}&#8221;] Strategic marketing for the healthcare sector [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1707138626426{margin-bottom: 70px !important;}&#8221; el_class=&#8221;custom-font&#8221;] We analyse your marketing needs and develop a\u00a0creative and relevant medical communications strategy that is tailored to your target audience and complies with the various&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":5000,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5001","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthcare marketing and communication strategy<\/title>\n<meta name=\"description\" content=\"Our specialised healthcare communication agency creates your innovative and impactful marketing strategy. 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