Collunatura – The challenge
Launching ColluNatura, a range of natural throat lozenges, and creating a unique brand universe in pharmacies within a highly competitive market.
Our mission
Yellow Pill handled the full creative scope:
• graphic design
• storyboard and 3D animation of the TV spot
• development of all pharmacy POS materials
Targets
Pharmacists
Consumers
The insight
When nature soothes your throat
The campaign
Floor display
Counter display
Window Stickers
