The story behind the agency
Founded in 2015 by Florence Guisset, Yellow Pill is a marketing and communications agency specialised in the field of healthcare. Our wide-ranging expertise enables us to propose innovative solutions that navigate the strict regulatory landscape efficiently and effectively. Both passionate and flexible, our experts are here to listen to your needs and propose marketing solutions perfectly adapted to the objectives of your brand and the specificities of your market.
Our values
Creativity
We thrive on finding and defining unique solutions that are 100% aligned with your brand and core message, taking up the challenge together with you in search of the ideal concept.
Flexibility
Small in size but big in ideas, our compact structure means you benefit from a genuinely agile approach to managing of your project.
Passion for craftsmanship
Our motto? Take the time to do things well. Which is why we apply the same degree of enthusiasm and professionalism to each and every one of our projects.
Expertise in healthcare
Thanks to our detailed knowledge of the rules and regulations governing the healthcare sector, we are well placed to devise effective solutions that guarantee full compliance with current legislation.
Meet the team
After some 15 years of experience at a select list of agencies, and having worked with numerous actors in the pharmaceuticals industry, Florence decided in 2015 to found her own communications agency dedicated to the healthcare sector: Yellow Pill. Today, she continues to apply her wealth of experience to a variety of target groups (GPs, specialists, pharmacists, patients, …) and in numerous domains (Rx, OTC, medical devices, food supplements, …).
Aurélie was the first to bolster Florence’s team and for her, the move was an obvious choice. Over the course of some 20 years in the industry, she has acquired the broad-ranging expertise that enables her to offer professional support to an equally diverse range of clients. All of this while being an approachable and trustworthy partner. Aurélie is trilingual, proactive, efficient, organised, respectful, attentive and has the eyes of a hawk!
Passionate about communications in the healthcare sector since day one, Olivier has fulfilled the roles of editor and creative director at a prestigious list of advertising agencies including Famous, Havas, Ogilvy, McCann, Duval Guillaume, Publicis Montréal and more. Now a part-time university lecturer, he bolsters the Yellow Pill team in the capacity of creative director.
A highly talented designer, Gaetane has a wealth of communications experience with strong links to the healthcare sector. Equally well versed in infographics, she creates anything from advertisements and websites to e-detailing solutions and leave-behind brochures. All fully aligned with your creative concept and house style. She is also an expert at putting your graphs and references in layout.
A graphic designer by training, Sarah also has an impressive list of healthcare communications experience. She combines her graphical and technical skills with well-founded sector knowhow to guide even complex projects to a successful conclusion, often against tight deadlines and always with a smile!
Fascinated by the visual arts since he was a child, Bruno was adamant about following his passions and studied art at Saint-Luc. After graduating, he worked for various agencies where he could further develop his creativity, with early works inspired by pop and street art, including unique compositions consisting of superimposed photography. Bruno’s knack lies in combining extensive knowhow and refined taste with unwavering professionalism which traverses all his work.
Marie-Pascale has but one goal in life: to create content that matters. Content that matters because it works. She loves taking the DNA of our clients’ organisations and transforming it into strong and engaging texts. Whether it be for websites, social media, e-mail campaigns or print. And with more than 15 years’ experience in direct marketing, data management and personalisation, she channels her creativity into writing copy that gets results.
With studies in art, interior design and set design under her belt, Isabelle has subsequently applied her talent to creating cutting-edge audio-visual content for over 15 years now. Which makes her ideally placed to manage every aspect of your video or photographic projects, from the creative concept to sourcing talent to organising shoots, managing budgets and taking charge of the full post production and delivery of your blockbuster audio-visual production.
Yves is our very own director, cameraman, editor and motion designer. Combining passion and skill in equal measure, Yves also boasts extensive experience in all kinds of audio-visual productions ranging from corporate and presentation videos to TV advertisements, event coverage, 360° videos, 2D and 3D animations, motion design and much more!
A freelance director who is highly sought after in Belgium, France and Germany for his work on promotional videos, Kris is a regular fixture at Yellow Pill. Well versed in all formats of contemporary advertising from television and social media to YouTube and more, he has an impressive track record of successfully bringing the agency’s ideas to life on screen and condensing stories into content with the power to captivate audiences and elicit an emotional response or even just a smile. And all that in under 30 seconds.
Despite a 14 year career in communication, marketing and market analysis within the pharmaceuticals sector, Aurore recently seized the opportunity to change tack and apply her talents to what she was always born to do: photography. Aurore applies a keen eye and penetrating insight to translate the unique context and values of your organisation and its products into inspiring and effective images. As such, she is our go-to specialist behind the lens for all photo shoots at Yellow Pill.